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Keller Center for Research

AUTHOR: Kreiner, Glen E.

Combatting a Stigma Begins with You
[12/1/2017]
Sven Mikolon, PhD, Glen E. Kreiner, PhD, and Jan Wieseke, PhD
Stigma is inherently problematic for any worker but is particularly detrimental for real estate agents and other sales representatives. Stigma can be detrimental to agents because job performance and personal well-being depend greatly on favorable interactions with customers


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