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Keller Center for Research

AUTHOR: Clarkson, Joshua

Sidestepping the Home Buying Process
[3/1/2017]
Ashley S. Otto, PhD, Joshua J. Clarkson, PhD, and Frank R. Kardes, PhD
Decision making is all too often an aversive experience. In fact, work in cognitive neuroscience shows that decision making is often interpreted in similar ways as actual pain


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