Browse Archives by Author: Tammo H.A. Bijmolt
What are People Saying about You? Using eWOM to Protect and Build Your Business
Ana Babić Rosario, PhD, Francesca Sotgiu, PhD, Kristine de Valck, PhD, and Tammo H.A. Bijmolt, PhD
Do you know that what people say about you on the Internet impacts your business? Having a strong online presence is becoming increasingly important. So, how do you accomplish that?