AUTHOR: Kwon, JaeHwan
The Secret to Linking CSR to Financial Profitability
[12/1/2020]
Sean Yim, PhD, Young Han Bae, PhD, Hyunwoo Lim, PhD, and JaeHwan Kwon, PhD
In today's socially conscious environment, social responsibility is an increasingly important strategy for business. Our study answers the question of how corporate social responsibility (applied in many businesses today) can lead to financial profitability
Connecting Luxury Homes with Right-Minded Consumers
[12/1/2017]
JaeHwan Kwon, PhD, Yuri Seo, PhD, and Dongwoo Ko, PhD
Our research examines how a consumer's view of this theory can affect his/her preference for luxury, and how advertisers, marketers, and real estate agents can use this information to increase the likelihood that consumers respond positively to luxury, increasing your chances of a sale
Understanding Client Attitudes
[6/1/2016]
JaeHwan Kwon, PhD, and Dhananjay Nayakankuppam, PhD
People develop attitudes and opinions toward many different things, but we know that not all attitudes guide our behaviors
