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Browse Archives by Author: Adam A. Rapp
You Don't Always Get What You Want, and You Don't Always Want What You Get
[3/1/2016]
Ryan R. Mullins, PhD, Daniel G. Bachrach, PhD, Adam A. Rapp, PhD, Dhruv Grewal, PhD, and Lauren Skinner Beitelspacher, PhD
The old adage tells us that the customer is always right, but does the customer always feel in control?
