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Keller Center for Research

AUTHOR: Jerath, Kinshuk

Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity
Kinshuk Jerath, PhD, Ma Liye, PhD, and Young-Hoon Park, PhD
Search engine tools such as Yahoo!, Google, and Bing, as well as international versions of these such as Baidu in China or Yandex in Russia all provide consumers with answers to any of their questions in a matter of milliseconds

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