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Keller Center for Research

Browse Archives by Author: Taylor, Gail Ayla

Recognizing the Real Estate Recency Trap
Gail Ayala Taylor, PhD, Scott A. Neslin, PhD, Kimberly D. Grantham, PhD, and Kimberly R. McNeil, PhD
Research by Saber (2014) highlights the challenges facing residential real estate agencies as additional information becomes available to consumers. Saber outlines strategies for agents to emphasize the value of services they provide to their clients, and the importance of “keeping the agent’s name and goodwork in the mind of the client” even after the real estate transaction has concluded

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