Skip to main content
Home

Keller Center for Research

Browse Archives by Author: Gilliam, David A.

The Power of Storytelling
[12/1/2014]
David A. Gilliam, PhD and Alex R. Zablah, PhD
Salespeople constantly seek ways to communicate persuasively. Storytelling is a type of communication that you and I use every day. It is so common you may not even think about it when telling or hearing a story. Stories are such an important part of the fabric of human communications that failing to use them effectively in sales can be a serious handicap..


Top News | News Archives


Border Title