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Browse Archives by Author: Athanasios G. Patsiotis
Managing Consumer Resistance to Internet-Based Services
[6/1/2014]
Athanasios G. Patsiotis, PhD (Greece), Tim Hughes, PhD
(UK), and Don J. Webber, PhD (UK)
Internet-based applications are very commonplace within business and personal contexts. Online banking, chat-based customer service, and shopping are just some of the e-functions that permeate our day-to-day lives. Some consumers, though, show great resistance..
