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Keller Center for Research

AUTHOR: Monaghan, Susan

INSIDER: Changing the Sales Conversation
[6/1/2014]
Susan Monaghan, MBA
Previously, providing information was a key way that salespeople created value for clients. Now, sales professionals must adapt the value creation process to address changing client needs by..

INSIDER: Jab, Jab, Jab, Right Hook
[3/1/2014]
Susan Monaghan, MBA Candidate
With social media becoming the fastest growing area of marketing today, real estate professionals can attract more clients by expanding their reach across..


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