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Keller Center for Research

Browse Archives by Author: Laura Tweedie

INSIDER: Sales & Negotiation
Laura Tweedie, MBA Candidate
One of the leading business speakers in the nation and bestselling author, Patrick Henry Hansen, draws insightful conclusions in his novel Sales-Side Negotiation, Negotiation..

INSIDER: Selling to Giants
Laura Tweedie, MBA Candidate
Sales management gurus, William T. Brooks and William P. G. Brooks, co-author an insightful novel entitled, Playing Bigger Than You Are: How to Sell Big Accounts Even..

INSIDER: Ethical Salesperson Behavior in Buyer-Seller Relationships
Laura Tweedie, MBA Candidate
Marketing professors, Dr. John D. Hansen and Dr. Robert J. Riggle, conducted a cross-sectional study of 206 purchasing agents to evaluate the implications of ethical behavior..

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