Keller Center for Research

Browse Archives by Author: Preston Sneed

Insider - Buyer/Seller Relationships
Preston Sneed, MBA Candidate December 2009
How can the relationship between the buyer and seller prove to be more efficient? How can both parties benefit in the short-term and long-term from establishing a relationship?

INSIDER: Consumer Emotional Confidence
Preston Sneed, MBA Candidate, Dec. 2009
How does emotional intelligence affect consumer choices? In Emotional Calibration Effects on Consumer Choice published in the Journal of Consumer Research in December 2008..

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