Browse Archives by Author: Heather McLeod
INSIDER: Selling to Zebras
Heather McLeod, MBA Candidate
How successful are you at closing sales? In their book, Selling to Zebras, Jeff Koser and Chad Koser use an analogy of a hunt in the African savannah as the key to selling..
INSIDER: Recognizing Emotion in the Buyer-Seller Interchange
Heather McLeod, MBA Candidate, May 2010
How does the awareness of emotion impact interaction between buyer and seller? In "Perceiving Emotion in the Buyer-Seller Interchange: The Moderated Impact on..
INSIDER: Consumer Emotional Intelligence
Heather McLeod, MBA Candidate May 2010
How does emotion impact the purchase decision? In Consumer Emotional Intelligence: Conceptualization, Measurement, and the Prediction of Consumer Decision Making..