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Keller Center for Research

Browse Archives by Author: Gina Luca Marzocchi

Linking Service Attributes to Customer End-Goals
Chiara Orsingher, PhD (Italy), Gian Luca Marzocchi, PhD (Italy) and Sara Valentini, PhD (Italy)
Buying a house is a complex and involving process. The process is much more significant than just deciding on a location, a space, and a set of features. The home purchase..

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