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Browse Archives by Author: Douglas Grisaffe

If You Want More than Just "Likes," Attachment is Better than Attitude
[9/1/2019]
Rebecca VanMeter, PhD, Holly A. Syrdal, PhD, Susan Powell Mantel, PhD, Douglas B. Grisaffe, PhD, and Erik T. Nesson, PhD
Social media has become increasingly important in driving sales. Our research suggests that understanding who receives your outreach is just as necessary as what you post

To Keep Your Agents: Consider Servant Leadership
[12/1/2010]
Fernando Jaramillo, Douglas B. Grisaffe, Lawrence B. Chonko, and James A. Roberts
Sales force retention is a critical objective facing managers. The costs of high turnover rates can be substantial and include lost sales, abandoned sales territories and costs..


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