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Browse Archives by Author: Caroline Goukens
How Your Client's Private Self-Awareness Influences Choice
[9/1/2010]
Caroline Goukens, PhD (Netherlands), Siegfried Dewitte, PhD (Belgium), and Luk Warlop, PhD (Belgium/Norway)
What is self-awareness and why is it important? Self-awareness is critical for buyers and sellers because self-focused attention makes people more conscious of their attitudes..