Keller Center for Research

Browse Archives by Author: Lance Bettencourt

Do Your Customers Really Want A Relationship With You?
Christopher P. Blocker, PhD, Lance A. Bettencourt, PhD, Mark B. Houston, PhD, and
Daniel J. Flint, PhD

"Success depends on building relationships with your customers!" But, do your business customers really want a relationship with you and your company?

Achieving Service Excellence in Real Estate: The Fundamental Tenets
Lance A. Bettencourt, PhD
Service is a critical factor to business success now more than ever (Bettencourt forthcoming). Research shows that improved service drives customer loyalty and..

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