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Browse Archives by Keyword: Customer Relations

Combatting a Stigma Begins with You
[12/1/2017]
Sven Mikolon, PhD, Glen E. Kreiner, PhD, and Jan Wieseke, PhD

Stigma is inherently problematic for any worker but is particularly detrimental for real estate agents and other sales representatives. Stigma can be detrimental to agents because job performance and personal well-being depend greatly on favorable interactions with customers

The Importance of Motivation to Career Success as a Real Estate Agent
[12/1/2017]

Building a Winning Sales Presentation
[9/1/2017]
Charles Fifield, MBA


Delivering an effective sales presentation to a prospective real estate client will impact attaining your desired outcome for most client interactions

Do Past Preferences Indicate Future Selections?
[9/1/2017]
Kate Barasz, PhD, Tami Kim, PhD Candidate, and Leslie K. John, PhD


Predicting others' preferences can result in a distinct advantage for a salesperson, especially through creating choice sets based on clients' implicit and explicit wants and needs. Oftentimes, these predictions must be made with almost no information about the client's preferences, so the salesperson may have to rely on previously observed behaviors

Friends vs. Strangers: How Closeness Impacts Social Sharing
[9/1/2017]
David Dubois, PhD, Andrea Bonezzi, PhD, and Matteo De Angelis, PhD


The art of being a successful real estate agent largely depends on the need to interact socially. How you interact with your own clients indeed effects their opinion of the services you provide and ultimately shape their opinions about you or your company

INSIDER: Shiftability
[9/1/2017]
Luke Smith, MBA


Throughout our daily lives, we have many options. We can change our jobs, our bosses, our cities, and try endless news sales methods. However, unless we undergo personal transformation ourselves, external changes will not propel us where we want to go or help us become who we need to be

Are Clients Persuaded by Boastful Agents?
[6/1/2017]
Grant Packard, PhD, Andrew D. Gershoff, PhD, and David B. Wooten, PhD

Boasting by real estate agents can produce negative and positive reactions from their clients. However, boasting combined with a strategy to develop trust can be advantageous to a real estate agent

INSIDER: If the Point of Selling Isn't Selling, then What's the Point?
[6/1/2017]
Courtney A. Harris, MBA Candidate


Salespeople will be more successful when they understand that the point of selling isn't selling. A salesperson's job is to help his or her customer make a better buying decision

INSIDER: Sales Growth
[6/1/2017]
Erick Huntley, MBA

In their new book, Sales Growth, authors Baumgartner, Hatami, and Valdivieso lead the reader through a series of strategies designed to help sales executives and their organizations continue to grow in a continuously changing world

Don't Overcomplicate -- Adapt and Simplify
[3/1/2017]
Sven Mikolon, PhD, Anika Kolberg, PhD, Till Haumann, PhD, and Jan Wieseke, PhD


Professional services sales encounters are a two-way street between the client and the service provider. Such encounters require input from both parties to mutually find the best fitting professional service for the client


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