Browse Archives by Keyword: Technology
Digital Information Flow Continuum: A Service Dominant-Logic Perspective
[12/1/2022]
James Peltier, PhD, Andrew Dahl, DBA, and Eric Swan, DBA
The emergence of digital information platforms allowing consumer-to-consumer communications is changing how service ecosystems establish and create value for service innovations. The communications regarding these innovations have transitioned from pure "one-to-one" communication and engagement processes to "many-to-many" informational touchpoints. Our study assesses these information flows in service ecosystems and how they influence decision-making of digital innovations
How Screen Time Affects Sleep and Work Performance
[9/1/2022]
Haiyang Liu, PhD, Yueting Ji, PhD, and Scott B. Dust, PhD
Have you ever been told to turn off electronics and give your brain some rest from screen time right before you go to bed? You may have been told that it will disrupt your sleep schedule and have a negative effect on your well-being the next day. Our research illustrates that this is only sometimes true
Advertising in 360 Degrees
[9/1/2021]
Yang Feng, PhD, Quan Xie, PhD, and Chen Lou, PhD
Research confirms that 360-degree video ads increase social media click rates by 29% as compared to similar videos in standard format. Our research
identifies the optimal scenario and mechanisms in which 360-degree video ads outperform standard version videos, and we provide suggestions on how to create videos that will drive engagement in promising new ways
INSIDER: Virtual Selling: A Quick-Start Guide
[9/1/2021]
Kayla Wilson, MBA
At the onset of the COVID-19 pandemic, the world was faced with an unprecedented tremor that necessitated a transition to a virtual world, immediately altering sales as we knew it. In his latest book, Jeb Blount provides techniques that turn virtual communication platforms into powerful and effective sales tools, making virtual selling more human and helping organizations acquire a distinct competitive advantage that will extend beyond the lifetime of the COVID-19 pandemic
Using Images to Increase Social Media Engagement
[3/1/2021]
Yiyi Li, PhD and Ying Xie, PhD
Images are likely a key component to your social media strategy, but are you using the right images in the right manner? Our research quantifies the impact of image content and makes recommendations to help increase your client engagement on social media
INSIDER: The Technology Fallacy
[12/1/2020]
Brian LeCompte, MDiv/MBA Candidate
How can companies best manage rapid and constant change in technology? We explore The Technology Fallacy, which suggests that managing technological disruption is not about managing technology at all—it is about managing people
INSIDER: Conversational Marketing
[6/1/2020]
Jacob Brenton, MDiv/MBA Candidate
In their book Conversational Marketing, authors David Cancel and Dave Gerhardt share why online conversational marketing creates a better, more natural, and more profitable sales climate
INSIDER: Rehumanize Your Business
[6/1/2020]
Maria Arauz, MBA
Today, email is the standard method of business communication, but traditional emails are not always effective at allowing your personality to shine through. In Rehumanize Your Business, authors Ethan Beute and Steve Pacinelli examine how adding a personal video element to your emails can help generate leads and increase sales
Reclaiming Competitive Advantage with Web Design
[6/1/2020]
Alexander Bleier, PhD, Colleen M. Harmeling, PhD, and Robert W. Palmatier, PhD
With the quick availability of online listings and resources, some buyers may feel they no longer need the specialized services of a real estate agent. Have you considered how the content and design of your web site might help you reclaim competitive advantage, while connecting with potential clients on a deeper level?
Social Media Addiction & Work-Life Balance
[6/1/2020]
Suzanne Zivnuska, PhD, John R. Carlson, PhD, Dawn S. Carlson, PhD, Ranida B. Harris, PhD, and Kenneth J. Harris, PhD
Internet addiction is regarded as a growing health concern in many parts of the world. Our research examines how social media can drain resources in the workplace and how employees react to social media posts by their colleagues, ultimately impacting job performance
