Browse Archives by Keyword: Social Media
Navigating Technostress and Entitled Employees
[9/1/2023]
Kenneth J. Harris, PhD, Ranida B. Harris, PhD, Matthew Valle, PhD, John Carlson, PhD, Dawn S. Carlson, PhD, Suzanne Zivnuska, PhD, and Briceön Wiley, PhD
While technology has undoubtedly brought many benefits to the workplace, it has also brought a new form of stress known as "technostress." By understanding how technostress negatively influences employee turnover, work-family conflict, and family burnout, firms can better manage potential stressors and create a more positive and productive work environment
From the Outside Looking In: Using Social Media to Improve Well-Being
[6/1/2023]
James A. Roberts, PhD and Meredith E. David, PhD
Humans are wired to seek out social interaction, and the Internet gives us endless opportunities to connect. But, contrary to the goal of bringing people together, recent research links increased social media usage to loneliness and perceived isolation. We studied social media use and examined whether it is how social media is used (passively vs. actively) that determines its effects on users’ perceived social connection and well-being
Boost Your Social Media: Organic Facebook Posts
[3/1/2023]
Yash Chawla, PhD and Prof. Grzegorz Chodak
Social media is the fastest-growing advertising media class in the world and is an incredible tool that can be leveraged to grow business, even when promoting your business organically via non-paid promotions. In this research, we answer two questions: What is the optimal time to post? How are engagement and effectiveness of an organic post affected by the visual location of the web link in the post?
The Secrets of Social Media in Salesperson Performance
[6/1/2022]
Melanie Bowen, PhD, Christine Lai-Bennejean, PhD, Alexander Haas, PhD, and Deva Rangarajan, PhD
Social media has become a core component of communication within our society, and as social media has positively impacted personal life, it has also positively impacted business. Our study focuses specifically on the relationship between social media usage, key selling tasks, salesperson performance, and peer social media usage as a relationship moderator
The Science Behind a Smile and a Social Media Share
[3/1/2022]
Daniel McDuff, PhD and Jonah Berger, PhD
The benefits of earned media–or zero-cost advertising through social media sharing–within the real estate industry are invaluable. Contrary to prior studies, our research finds that specific emotional expressions have distinct effects on social sharing, allowing firms to more easily pinpoint what emotions an advertisement should aim to evoke and thus what content is more likely to be shared
Creating Customer Engagement on Social Media
[12/1/2021]
Fernando de Oliveira Santini, PhD, Wagner Junior Ladeira, PhD, Diego Costa Pinto, PhD, Má́rcia Maurer Herter, PhD, Claudio Hoffmann Sampaio, PhD, and Barry J. Babin, PhD
The goal of your social media marketing should not be to simply increase social media impressions, but instead, to increase positive impressions. In this study, we examine the role of trust and commitment in driving positive relationships and customer engagement in social media
Advertising in 360 Degrees
[9/1/2021]
Yang Feng, PhD, Quan Xie, PhD, and Chen Lou, PhD
Research confirms that 360-degree video ads increase social media click rates by 29% as compared to similar videos in standard format. Our research
identifies the optimal scenario and mechanisms in which 360-degree video ads outperform standard version videos, and we provide suggestions on how to create videos that will drive engagement in promising new ways
Consumer-to-Brand Sharing: Will Your Clients Share the Bad News?
[9/1/2021]
Chris Hydock, PhD, Zoey Chen, PhD, and Kurt Carlson, PhD
Every successful firm knows that understanding consumer sentiment, both positive and negative, is essential for success. Our team conducted multiple studies to uncover tendencies concerning consumer-to-brand sharing and steps managers can take to receive unbiased information that is vital for a firm’s success
Encouraging eWOM on Social Media
[6/1/2021]
Taemin Kim, PhD, Hyejin Kim, PhD, and Yunhwan Kim, PhD
Roughly 50 million businesses have a Facebook profile, and users share more than 2.5 billion comments a month on those business profiles. Consumer engagement with these businesses on social media is
a significant marketing goal, and our study explores how businesses’ Facebook posts, both informational and emotional, affect customers’ electronic word-of-mouth
Improvised Marketing Interventions: The Future of Impactful Real Estate Marketing?
[6/1/2021]
Abhishek Borah, PhD, Sourindra Banerjee, PhD, Yu-Ting Lin, PhD, Apurv Jain, and Andreas B. Eisingerich, PhD
Consumers are faced with more advertisements than ever, leading to consumer fatigue and ineffective marketing strategies. We explain how improvised marketing interventions—highly effective social media actions which utilize quick wit in real time in response to a situation or event—can help you attain a competitive advantage, even in an overly saturated environment like social media
