Browse Archives by Keyword: Marketing and Sales
Adaptive Selling: Finding the Perfect Fit
[12/1/2021]
Richard G. McFarland, PhD
Now more than ever, clients expect a uniquely tailored experience and product. This research aims to build upon already-utilized aspects of adaptive selling while increasing your understanding of adaptive selling and providing recommendations to further hone your own adaptive selling techniques
Marketing Your Agents: Effort vs. Talent
[12/1/2021]
Fine F. Leung, PhD, Sara Kim, PhD, and Caleb H. Tse, PhD
When highlighting exceptional performance of real estate agents, firms often credit the success to either sheer effort or natural talent. The way in which you market your agents, though, can impact their relationship formation with clients and, ultimately, the success of your firm
Why Do Houses Sell Above Listing Price?
[12/1/2021]
Geoffrey K. Turnbull, PhD, Velma Zahirovic-Herbert, PhD, and Bennie D. Waller, PhD
Why do some houses sell above listing price while similar neighboring houses do not? Is it because sellers underprice their property? Are some real estate agents particularly skilled at bringing in high value buyers, or does it just come down to luck?
Advertising in 360 Degrees
[9/1/2021]
Yang Feng, PhD, Quan Xie, PhD, and Chen Lou, PhD
Research confirms that 360-degree video ads increase social media click rates by 29% as compared to similar videos in standard format. Our research
identifies the optimal scenario and mechanisms in which 360-degree video ads outperform standard version videos, and we provide suggestions on how to create videos that will drive engagement in promising new ways
Aligning Motivation for a Value-Based Sales Strategy
[9/1/2021]
Ryan Mullins, PhD, Bulent Menguc, PhD, and Nikolaos G. Panagopoulos, PhD
In addition to winning over potential clients, engaging in value-based selling leads to increased customer retention, growth, and salesperson performance. This study examines the influence of different motivational sources — self, supervisor, customer, and team — to uncover how to motivate and benefit from implementing VBS in your organization
INSIDER: Virtual Selling: A Quick-Start Guide
[9/1/2021]
Kayla Wilson, MBA
At the onset of the COVID-19 pandemic, the world was faced with an unprecedented tremor that necessitated a transition to a virtual world, immediately altering sales as we knew it. In his latest book, Jeb Blount provides techniques that turn virtual communication platforms into powerful and effective sales tools, making virtual selling more human and helping organizations acquire a distinct competitive advantage that will extend beyond the lifetime of the COVID-19 pandemic
Creating Success through Sales Influence Tactics
[6/1/2021]
Richard G. McFarland, PhD and Andrea L. Dixon, PhD
The success of your business depends on how effectively salespeople can
influence your clients. In real estate, it is vital to understand how salespeople influence customers and how they can improve those skills. Our research provides additional resources for salespeople to better understand the full set of sales influence tactics at their disposal
Improving Sales Performance with Manager Likeability
[6/1/2021]
Edward L. Nowlin, PhD, Doug Walker, PhD, and Nwamaka A. Anaza, PhD
Is it important for salespeople to like their managers? Research has established that people will do things for people they like, but does this have an impact on a firm’s sales performance? In this research, we examine several steps and practices that can increase your likeability as a manager, which can be a powerful driver of organizational sales performance
Using Images to Increase Social Media Engagement
[3/1/2021]
Yiyi Li, PhD and Ying Xie, PhD
Images are likely a key component to your social media strategy, but are you using the right images in the right manner? Our research quantifies the impact of image content and makes recommendations to help increase your client engagement on social media
Beat the Averages: How to Write More Engaging Facebook Posts
[12/1/2020]
Keith A. Quesenberry, M.S. IMC and Michael K. Coolsen, PhD
Reaching consumers on Facebook through organic or non-paid advertising has become a challenge. Our research finds a three-part social media viral framework to help you write more engaging posts to reach more buyers
