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Marjorie Cooper

Keller Center for Research

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Marjorie Cooper

Academic Advisor, Keller Center for Research
Editor, Keller Center Research Report
Baylor University

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Marjorie Cooper (PhD – Texas A&M University) joined the Marketing faculty at Baylor University in July 1984 after serving four years at the University of Texas, Arlington. Her research interests over the years have varied from model attractiveness in advertising to strategies for using promotional products to streamlining the sales process and most recently to ethical issues that impact marketing and management. Cooper has published in Journal of Marketing, Journal of Advertising, Journal of Advertising Research, Journal of the Academy of Marketing Science, Journal of Business Research, Journal of Personal Selling & Sales Management, Journal of Promotion Management, Journal of Hospital Marketing, Psychology & Marketing, Journal of Small Business Management, Journal of Marketing Education, Human Systems Management, Journal of Enterprise Resource Management, Industrial Marketing Management, Journal of Business Ethics, Journal of Psychology & Theology and others. She has also served on the review boards of several scholarly publications and done countless reviews for others on an ad hoc basis. In recognition of her consistent record of scholarly publications, in 2001 Cooper received Baylor University’s annual scholarship award.

Cooper’s teaching has emphasized student projects with clients that take the students out of the classroom and into the marketplace. Over the years, she has supervised projects for large clients, such as Travelocity, American Heart Association, Walden Media and Interstate Battery and others. She has also supervised more than 1,000 projects for small-to-medium-sized businesses not only in Waco but also in the DFW area, Austin, Houston, San Antonio and Tyler as well as out-of-state.

She holds the “Jonah’s Jonah” designation from the Avraham Y. Goldratt Institute in New Haven, Connecticut and was an academic associate from 1992-2002. She is also a founding member of the Theory of Constraints International Certification Organization (TOCICO). Her certifications include five TOC specializations.

From 1981-2000, she was a research consultant to the Promotional Products Association and a regular columnist for Promotional Products Business. From 2001-2010, she conducted the annual state-of-the-industry research for the Advertising Specialty Institute as well as writing a regular column for Counselor magazine from 1986-2010.

Cooper was Research Director for the Center for Professional Selling at Baylor from 1986-1987 and served as Executive Director of the Center from 1987-1990.

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