Free Enterprise at the Baugh Center

Bill Frerking Touts Sustainability 'Every Day, in Everything We Do'

Dec. 6, 2013

That is Georgia-Pacific's philosophy. It is also what Bill Frerking, Chief Sustainability Officer for Georgia-Pacific, said we should all focus on if we want to consider the future. Frerking spoke to approximately 600 Baylor freshmen in Dr. McCormick's innovative Business 1201 class Monday, December 2, 2013 about Sustainability and Market Based Management.

Frerking told the crowd, "Popular myth tells us packaging is wasteful, however packaging has enabled the US to have the most efficient supply chain in the world. Popular myth also tells us paper is wasteful, but paper documents significant events in our lives from birth certificates to marriage certificates to death certificates, and pictures in between. In considering sustainability, it is important to consider all the resource ramifications, not just what pop culture claims here and there." As the GP website touts: Georgia-Pacific believes sustainability has three dimensions - social, environmental and economic. In making business decisions, [they] try to find the right balance among these dimensions.

Georgia-Pacific is one of the world's leading manufacturers and marketers of tissue, packaging, paper, pulp, building products and related chemicals with nearly 35,000 employees worldwide. Georgia-Pacific is an independently managed and operated company of Koch Industries, Inc., a private company headquartered in Wichita, Kan. Frerking later in his presentation quoted Charles Koch, "Maximizing value today while minimizing the effects on tomorrow should always be the goal." Challenging students to think beyond status quo is what Baylor University and Bill Frerking of Georgia-Pacific have in common.

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