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The Baylor Business Identity

The Baylor Business logo represents the brand characteristics of the Hankamer School of Business.

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Today's Features

Baylor Accounting Partners with University High School to Serve the Waco Community through the VITA Program

Accounting students are teaming up with high-school students enrolled at University High School to offer free tax help to those in the community who need assistance in preparing tax... More

Empowered Storytelling Geared Toward Women Is a Winning Combo for Super Bowl Ads, Baylor Expert Says

WACO, Texas (Jan. 30, 2019) – Television advertisers who have chosen to appeal to women fans and viewers during this weekend’s Super Bowl have committed their millions of... More

Baylor University Team Named Regional Winner of Deloitte’s Audit Innovation Campus Challenge

The six-member student team from Baylor University was named as one of two regional winners of Deloitte’s Audit Innovation Campus Challenge (AICC). Teams representing 50 colleges... More

Baylor Magazine: Mastering Ethics for Work & Life

While the philosophy behind ethics may help one build a foundation on which to base decisions, when it comes to making ethical choices in a boardroom, conference room or cubicle, an... More

Why You Might Get In Cheap To The 2019 National Championship Game

Forbes: Kirk Wakefield, Executive Director of the Center for Sports Strategy & Sales at Baylor Business, writes about the analysis of championship bowl game stadium selection for... More

HSB Spotlight

Spotlight - BBR
Baylor Business Review

In this issue of the Baylor Business Review, we explore how businesses incorporate data and analytics to help them adapt to an ever-changing world. More

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