Size and Space Requirements

Give It Room

We want our brand to stand out and be noticed. So we don’t crowd it. We give it space. And allow it to breathe. By allowing sufficient “clear space” around it, we help ensure that our brand is both visible and legible. When displaying the University Brand Mark, the following guidelines apply.

Baylor mark usage instructions - horizontal Baylor mark usage instructions - stacked
Show It Respect

We’re proud of our brand, so we treat it with respect.

When displaying the University Brand Mark, make sure it’s legible, significant and appropriate for the size of the communication tool being produced. If the Brand Mark is too small, it loses its impact.

Below are approximate minimum sizes for various standard pieces of communication. The ideal size depends on the size of the piece and the relationship to other elements on the page.


Sample Size of Communication Tool Approx. Mark Width
Approx. Mark Width
3.875" x 8.5" 2.75" 2.125"
5.5" x 8.5" 3.25" 2.5"
8.5" x 11" 3.875" 2.625"
11" x 17"+ 5"+ 3.875"+