Digital Marketing Guide

Digital marketing advertisers, vendors service-providers, online program managers and others who represent the Baylor Brand in the online environment are expected to adhere to Baylor’s Brand Standards. Departments who contract for these services should connect vendors to the Digital Marketing Team for assistance in designing compliant templates. Websites, email and digital advertisements all must consistently display the University Brand Mark as described in these guidelines.


The following guidelines outline some of the University's best practices in order that on-campus and University-sponsored partners operate equally when it comes to the Baylor brand and how it’s viewed in the marketplace.


The University provides a single template for its mass email system. For systems licensed through third-party providers, please contact to discuss application of the standard template.