Consistent use of typography is an important way we build our brand. When utilized thoughtfully, the right fonts can add visual meaning to what is communicated. Baylor’s Official Type families communicate clearly and cleanly and are flexible across a wide range of applications.
Ideal for art directors and designers, Bio Sans, ITC Giovanni and Calluna along with Museo, Museo Sans and Museo Slab provide a powerful set of tools for communication. Selected based on legibility and functionality, each includes a range of weights.
You may activate Bio Sans, ITC Giovanni and Calluna from Adobe Fonts if you are using Baylor’s Enterprise Account for the Creative Cloud. Go to Baylor’s Information Technology Services Adobe Cloud ‒ Faculty/Staff Page for more information. Designer Fonts may also be purchased through a reputable U.S. font company.
Note: Do not download free fonts from unverified sources.
For the vast majority of University communications, the following Universal Fonts are recommended for official use. User-friendly and easily accessible, they are available as part of the Microsoft Office Software Suite on most Baylor computers.
The way fonts are set and displayed reflects the University Brand. Here are some helpful tips:
Remember: The University Brand Mark (created from Goudy Oldstyle) has been customized. It is not a typeface. It’s a registered Brand Mark. Do not try to recreate it. Always use the official University Brand Mark as provided in the Brand Toolbox.