Design Colors

While Baylor’s official green and gold should be the go-to colors for most needs, there are times when adding variety can add value. To broaden the University’s color palette and expand opportunities for impactful design, the secondary color palette is available for use.

Secondary Green and Gold Color Palette

More greens. More golds. More options. These secondary hues can be used to add a different tone to a design while remaining true to the University’s official green and gold brand identity. However, these colors should not be used as part of the University Brand Mark.

Secondary Green and Gold Color Palette
Neutral Color Palette

The following grays also can be used as support colors for the official green and gold.

Neutral Color Palette
Accent Color Palette

For those instances where a greater range of color is called for, Baylor has carefully curated a supplemental palette of accent colors. Used strategically and sparingly, they can add visual interest, distinguish elements in a sequence or differentiate parts of a whole.

Accent Color Palette

Note: Green and gold should always be the prominent colors. Accent colors should not make up more than 30% of the total design.

ALSO AVAILABLE: Metallic Gold (PMS 871) and Metallic Silver (PMS 877).