Protecting Our Brand.

Making sure that all of our branding elements – from our BU logo, University marks, typography and colors to our athletic uniforms and spirit gear, signage, social media, publications, web design, letterhead and licensed products – all flow from the same brand is important.

Protecting Our Brand.

The value of the Baylor Brand, shaped over the course of nearly two centuries, is incalculable. And with a unified Brand Identity moving forward, that value will only continue to appreciate.

Making sure that all of our branding elements – from our BU logo, University marks, typography and colors to our athletic uniforms and spirit gear, signage, social media, publications, web design, letterhead and licensed products – all flow from the same brand is important.

That’s why we have Brand Standards. Every successful organization needs them, as they help assure that all efforts are focused on building momentum for the University. Ours are clearly articulated. Simple to apply. And easy to appreciate. They provide a valuable roadmap on how best to present Baylor University, our people and our programs consistently across all channels in both word and image.

If you are communicating on behalf of Baylor, this is your go-to resource to ensure that the design and delivery of your message are aligned with how the brand should be experienced.

As you explore, you’ll discover easy-to-follow guides and tips on how to apply the brand to your specific application or project.

And you’ll find a collection of already designed, pre-configured and downloadable, approved branding elements ready for implementation in the Brand Toolbox.

For anything not covered in this Brand Guide, for any additional questions you might have or for help with any communication issues you face, please don’t hesitate to contact any of the resource staff.