Brand United.

One of the oldest and most enduring Baylor University symbols – and the single most recognized Baylor athletic mark – have come together to form one brand. The iconic, interlocking BU, whose roots on campus reach back nearly 100 years, takes its place at the forefront of a Baylor University Brand now united. Powerful, distinct and instantly recognizable, the new University Brand Mark forms the centerpiece of a Brand Identity that conveys our University to the world.