One of the oldest and most enduring Baylor University symbols – and the single most recognized Baylor athletic mark – have come together to form one brand. The iconic, interlocking BU, whose roots on campus reach back nearly 100 years, takes its place at the forefront of a Baylor University Brand now united. Powerful, distinct and instantly recognizable, the new University Brand Mark forms the centerpiece of a Brand Identity that conveys our University to the world.
We are one Brand. One Baylor.
When we pull together, we speak with a stronger voice. By presenting our brand consistently, we not only convey our brand more clearly, we amplify its impact.
The University's Brand Standards help ensure that we align our efforts to best present Baylor, our people and our programs consistently across all mediums. Together with the Brand Guidelines, Digital Brand and Brand Toolbox, they provide anyone communicating on behalf of Baylor an easily accessible, user-friendly resource for all Official University Brand elements.