Business Network

Business Network

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BBN Breakfast with Brian Williams


Would you like to learn how to succeed in an environment of very informed, savvy buyers and how to deal with objections from those buyers? Join us for breakfast as Brian Williams, the founder of Perspectivity, shares the latest stats in sales trends and sales psychology. See firsthand a winning sales strategy for sales professionals from someone who sells daily.


Tuesday, August 6
7-8:30 a.m.


Maggiano's Little Italy
205 Northpark Center
Dallas, TX 75225


Everyone is welcome! You don't have to be a business graduate to attend.

Register Here

$15 per person
which includes a gift that supports Baylor's ongoing mission.
All applicable sales tax is included.


Brian Williams Headshot Learn more about Brian Williams
Brian Williams, the founder of Perspectivity, was working as an engineer in Silicon Valley at the height of the dot-com bubble. Technical companies were booming and people were becoming millionaires overnight, but not every company experienced such great success. As Brian observed companies being bought out, employees being let go, and excellent products failing to go to market, he knew there was an underlying problem that was not being addressed.

He could see it was neither the people nor the technology that were the problem—both were strong, and quickly found a place with former competitors. But it was the inability to sell the technology to other people that led to the demise of these companies. Effective sales messaging was a missing component and that was Brian’s sweet spot as an engineer, technical marketer, and excellent communicator.

In 2012, he founded Perspectivity, an advanced communications firm, whose proprietary systems and solutions are based upon cognitive and behavioral science that considers how adults learn, think, and behave. This presents a new perspective for technical professionals—one that is not only product-focused but considers the customer too. Effective communication and interpersonal skills are the tools that bridge the gap to increased sales.

Since its inception, Perspectivity has experienced much success and has worked with prestigious clients such as Cisco, AT&T, Gatorade, Texas Health Resources, and the NFL.

For more information, contact:
Robert Ingram, Director of the Baylor Business Network

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