Go Gold #WithBaylor
With the goal of visually enhancing the spirit of the Baylor Family, the Baylor Athletics department announced its “Go Gold” initiative for the 2022-23 athletic season. Fans are invited to wear and visually unify in Gold throughout the year, creating an optical impact for opposing teams and fans alike.
The Gold Factor was contagious at the 2022 Sugar Bowl, and the initiative brings the same energy back to Baylor’s campus. Each of Baylor’s 19 sports will Go Gold this year in their conference home opener. Baylor Athletics has made a commitment to providing Gold giveaways at these games, varying from Gold poms and rally towels to Gold apparel.
“We want to create something special for Baylor fans to look forward to each year,” said Jovan Overshown, senior associate athletic director for external operations. “Our goal is to create an atmosphere that packs a physical punch. From the moment the opposing team takes center stage, we want them to feel the presence of our fans. When you have 45,000 fans in Gold, the visual impact is striking and powerful. Gold is a representation of Preparing Champions for Life. It’s the Gold Standard we expect our student-athletes to live by and we hope our fans will join us in this visual rally and wear Gold throughout the year.”
In celebration of the Go Gold initiative, Baylor Athletics has created official “Go Gold” apparel available from the Baylor Bookstore. In addition, expanded options for gold apparel are available from licensed partners across the country.
“The Go Gold Initiative is an exciting opportunity for Baylor to gear up and show our cohesive unity,” said Larissa Rupley, area director of retail shops for Baylor University. “We are committed to creating an assortment of merchandise to provide fans with a diversity of options to participate in the ‘Golden Wave’ of solidarity.”