Baylor to a Tee
Baylor is partnering with Topgolf Entertainment Group as the official education partner of Topgolf Waco, a single-level, community-focused venue featuring 30 climate-controlled hitting bays, classic Topgolf games, iconic virtual courses, a full-service restaurant, backyard-style lawn areas with fire pits and a mini golf course for a casual and enjoyable experience. The sponsorship agreement is the first between a university and Topgolf nationwide at this partnership level.
Added to the groundbreaking three-year partnership is a first-ever branding venture for Topgolf — Digital Field Naming Rights. “Baylor Field at Topgolf Waco” is integrated into the digital replays of guest shots traced through the Toptracer technology, putting the University brand at the forefront for each of the thousands of guests who pass through the venue.
“As a company focused on building communities around the globe, we are excited to be expanding our Waco location with the introduction of Baylor Field to students, faculty and alumni,” Topgolf Media Chief Operating Officer JF Prata said. “Through our first-of-its-kind partnership with Baylor University, we will continue to bring innovation and top-notch experiences to the Waco community and seek to showcase partnerships of this kind in future markets as well.”
“This multifaceted partnership allows us to extend the Baylor campus further into the Waco community not only for local residents, but also for people who visit the University from across the country,” Jason D. Cook, Baylor’s vice president for marketing and communications and chief marketing officer, said.
Alongside the exclusive agreement with Topgolf Waco, Baylor will have opportunities to explore additional partnership placements at other Topgolf facilities across the country that align with key recruiting areas for prospective students.