Sports Sponsorship and Sales

The Sports Sponsorship and Sales (S3) major (designated as a pre-major) is designed for students wishing to work for professional and collegiate athletic programs. Athletic programs succeed or fail due to revenue that is generated from the sale of sponsorships and the selling of tickets to individuals, groups, and corporations. Students learn all these areas, equipping them for careers in sports business. S3 students select a specialization track including Ticket Sales, Customer Relationship Management, or Sports Media Sales. Available courses include:

  • Professional Selling for Sports
  • Values Based Leadership in Sports
  • Customer Relationship Management for Sports
  • Consumer Behavior
  • Marketing Research

Students complete two internships before graduation. With this, they will have sold ticket packages for major league teams, interned with a professional team or major media company, and learned how to manage a call center. This real-world experience allows S3 graduates to hit the ground running in their new jobs.  

The Hankamer School of Business offers student exchange and study abroad programs which could be especially beneficial to the S3 major. 

For more information: Sports Sponsorship and Sales