Select ShopRite stores in New Jersey are taking part in the Add Milk! program. To participate in the program, SNAP recipients purchase with their SNAP EBT card any size skim or 1% fluid cow's milk, including lactose-free, that is unsweetened and unflavored and meets FDA and local standards on fluid milk Vitamin A and D levels.

At the point of sale for qualifying products, a Catalina coupon rounded down to the nearest dollar will be printed. It can be redeemed for any dairy product whose first ingredient is fluid cow’s milk or cream from cow’s milk. Customers can redeem the coupon beginning the same day it is printed, on a different transaction, and up to 60 days after the original transaction.