goBaylor Privacy Statement (Undergraduate Admissions)


1. Definitions

We’ll start by getting a few definitions out of the way that should help you understand this statement. When we say "we," "us," "Baylor," and "goBAYLOR,” we’re referring to Baylor University, a State of Texas nonprofit corporation. When we say “you” or “Registrant,” we’re referring to the person that’s registered with us to use the goBAYLOR website.

We provide online platforms that you may use to apply for undergraduate admission to Baylor and enroll as an undergraduate student at Baylor. (the “Services”). We offer the Services on our websites,,,, and (each a “Website” and together the “Websites”). In the course of providing the Services, we will collect Personal Information, which means information about you.

2. Changes

If there are any changes to this Privacy Statement, we’ll post them on the Website. Any changes will be effective as of the date we post on the Website. We won't treat information of any open account differently from any other open account. If you object to changes in our Privacy Statement, we’ll have to terminate your account. That said, if we ever changed our Privacy Statement to expand our rights to use or disclose Personal Information for marketing purposes, you‘d be able to opt out of the use for marketing purposes.

3. Effective Date

This Privacy Statement is effective with respect to any data that we’ve collected, or collect, about and/or from you.

4. Questions

If you have any questions or comments, or if you want to update, delete, or change any Personal Information you’ve submitted on the Website, please use our contact form to get in touch.


5. Information We Collect
  1. Information You Provide to Us: When you register to use the Services, communicate with Baylor representatives, send us an email, or post on our blog, you’re giving us information that we collect. That information may include your IP address, name, physical address, email address, phone number, and other details like gender, school, and other demographic information. By giving us this information, you consent to your information being collected, used, disclosed, and stored by us in a manner consistent with University policy and this Privacy Policy.
  2. Information from your Use of the Service: We may get information about how and when you use the Services. This information may include your IP address, time, date, browser used, and actions taken by you within the application.
  3. Cookies: When you register to use goBAYLOR, we may store "cookies," which are strings of code, on your computer. We may use those cookies to collect information about when you visit our Website, when you use the Services, your browser type and version, your operating system, and other similar information. You may turn off cookies that have been placed on your computer by following the instructions on your browser, but if you block our cookies, it may be more difficult (and maybe even impossible) to use the Services. When you play one of the videos on the Websites, the Flash player may use local shared objects, which are also called Flash cookies. We don’t use these Flash cookies for anything, but we can’t stop the player from dropping them (we tried).
  4. Web Beacons: When we send emails to you, we'll sometimes track who opened the emails and who clicked the links. We do that to measure our Email Campaigns’ performance and to improve our features for specific segments of potential students. To do this, we include single pixel gifs, also called web beacons, in emails we send. Web beacons allow us to collect information about when you open the email, your IP address, your browser or email client type, and other similar details. We also include Web Beacons in the emails we deliver for you. We use the data from those Web Beacons to create the reports you see about who has or hasn’t opened emails or clicked links. Reports are also available to us when we send you email, so we may collect and review that information.
6. Use and Disclosure of Your Personal Information

We may use and disclose your Personal Information only as follows:

  1. To promote use of our Services and enrollment at Baylor. We will use this site to allow us to promote Baylor University. We may also use your Personal Information in making enrollment decisions for Baylor University.
  2. To support and improve the Services we offer. 
  3. To communicate with you about your account for informational, not promotional, reasons.
  4. To enforce compliance with our Terms of Use and applicable law. 
  5. To provide customer support.
  6. To protect the rights and safety of our Registrants and third parties, as well as our own.
  7. To meet legal requirements like complying with court orders and valid subpoenas.
  8. To provide information to representatives and advisors, like attorneys and accountants, to help us comply with legal, accounting, or security requirements.
  9. To prosecute and defend a court, arbitration, or similar proceeding.
7. Public Information and Third Parties
  1. Social Media Widgets. Our Websites include social media features, like the Facebook Like button. These features may collect information about your IP address and which page you’re visiting on our site, and they may set a cookie to make sure the feature functions properly. Social media features and widgets are either hosted by a third party or hosted directly on our site. Your interactions with those features are governed by the privacy policies of the companies that provide them.
  2. Links to Third-Party Sites. Our Websites include links to other websites, whose privacy practices may be different from goBAYLOR’s. If you submit Personal Information to any of those sites, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any Website you visit.


8. Safeguarding Your Information

goBAYLOR accounts require a username and password to log in. You must keep your username and password secure, and never disclose it to a third party.

Thanks for taking the time to learn about goBAYLOR’s privacy statement, and thanks for being interested in learning more about Baylor.

Updated January 14, 2014