To involve the entire range of groups with ties to the University in meaningful relationships with Baylor, we will use emerging technologies to facilitate increased on- and off-campus events, conferences and outreach programs not only for students, faculty and staff, but also for key off-campus constituent groups. Included in the groups with whom Baylor will interact on a regular and concerted basis are prospective students and their parents, alumni, the Central Texas community, Baptists and other Christians, government and other regulatory bodies and members of the higher education community of institutions. Baylor will strengthen and focus its recruiting efforts to introduce a wider audience to the University at a younger age through the effective use of campus facilities.
The Web, Twitter, and Facebook are utilized to communicate information about events and programs of interest to on- and off-campus constituents.
Targeted communication to these and other audiences continues to be a major focus of the Marketing and Communications division through electronic, print and earned media channels.
A broad range of programming provides numerous opportunities to introduce prospective students, their families and other visitors to the University.