To involve the entire range of groups with ties to the University in meaningful relationships with Baylor, we will use emerging technologies to facilitate increased on- and off-campus events, conferences and outreach programs not only for students, faculty and staff, but also for key off-campus constituent groups. Included in the groups with whom Baylor will interact on a regular and concerted basis are prospective students and their parents, alumni, the Central Texas community, Baptists and other Christians, government and other regulatory bodies and members of the higher education community of institutions. Baylor will strengthen and focus its recruiting efforts to introduce a wider audience to the University at a younger age through the effective use of campus facilities.
The development of Event Management Technology by Baylor Network personnel and its expanded use on campus, when combined with the Baylor Content Management System and the new online social network (inCircle), address this goal of Imperative IX. The Baylor home page was redesigned to undergird undergraduate recruitment and provide timely information about significant upcoming University events and emergency information such as weather advisories.
A new Office of Community Relations in the Division of Marketing and Communications opened in January 2009.
The breadth of groups interacting with the Baylor Network is wide and the number of interactions continues to increase. The new Office of Community Relations was developed to strengthen the relationship between the University and the Central Texas community.
A broad range of programming provides numerous opportunities to introduce prospective students, their families and other visitors to the University.