Link Breakdown & Summary

Link Breakdown

The Link Breakdown shows details about each time a visitor clicked a link. Use this report to communicate clickthrough results for advertisers or partner links on your site.

For each link, the Link Breakdown displays the date and time of the clickthrough, the host, the referrer, the browser, and the platform.

To get more information about each specific host, click the host. If you have not entered a host lookup script or used a data conduit, NetTracker will look up domain name information through the appropriate domain registration database. To view the referring page, click the referrer.

Link Summary

The Link Summary shows how many visitors click each link on your site that takes them to the partner's site. Use this report to show clickthrough results for partner links on your site.

For each link, the Link Summary displays the link, the last clickthrough, and the number of clickthroughs (with the percentage of total clickthroughs).

To view the actual link, click the link. To display a Link Breakdown for a link, click the number of clickthroughs.

Note: The Link Summary will not appear in the list of available reports unless you have specified link options for this profile and selected the Link Summary on the Summaries page in the profile options.