Keyword Summary

The Keyword Summary presents the keywords and phrases that visitors used in search engines in order to find your Web site. Use this report to improve search engine placement for your site, select keywords for paid banner advertising, and learn more about what content interests your visitors.

For each keyword used by a visitor, the Keyword Summary presents the keyword, the last visit, and the number of visits (with the percentage of total visits).

To display a Referrer Breakdown for a specific keyword, click the keyword