Date Summary

The Date Summary lets you see traffic to your site on any given date. Use this report to analyze the reach and visitor acquisition rate of marketing campaigns that occur on a specific date as well as follow the life cycle of those campaigns (by analyzing the visitor acquisition rates on the following dates).

If you select a specific month, the Date Summary displays the number of views and visits for each day and week in the month. If you select View Quarter, the Date Summary displays the number of views and visits for each week and month in the quarter. If you select View Year, the Date Summary displays the number of views and visits for each month and quarter. If you select View All, the Date Summary displays the number of views and visits for each month and year, and the percentage of visits for each month. To see statistics for weeks and days, click a specific month.

To display a View Breakdown, click the number of views. To display a Visit Breakdown, click the number of visits.