Cookie Summary

The Cookie Summary displays each of your site's visitors by their visitor ID cookie data. Cookie data can range from undefined cookies to complete demographics. Use this report to learn more about each of your visitors based on their behavior and to measure site stickiness and visitor loyalty based on repeat visit rates. For each visitor, the Cookie Summary displays the cookie, the last visit, the total time online, and the number of views and visits (with the percentage of total views and visits).

The Cookie Summary will only contain data if you have configured NetTracker to sessionize using cookies.

If None appears instead of the cookie name, then no cookie was logged for the corresponding visits and views.

If you have entered a cookie lookup script to link cookies with data in other databases, you can click a cookie to get more information about the corresponding visitor.

If you want to view the additional information about the visitor directly in the NetTracker report (instead of having to click the cookie to look it up), you can use a NetTracker data conduit instead of a lookup URL.

To display a View Breakdown for a cookie, click the number of views. To display a Visit Breakdown, click the number of visits.