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Master's Degree in Sport Management

For more information contact:

Dr. Jeffrey Petersen

Department of HHPR

Graduate Sport Management Program Director

One Bear Place #97313, 76798-7313

(254) 710-4007


As of July 2005, Baylor’s Sport Management Program was one of only 27 master’s programs in the United States that has been approved by the NASPE-NASSM Sport Management Program Review Council. The program currently has approximately 40 students divided almost equally female/male, and approximately one-third of the students are African-American, Asian-American or Hispanic. Our students come from all over the United States and the continents of Asia, Africa, Europe, and South America.

Our program will equip people to work in diverse settings. For instance, our students have found a variety of jobs: amateur sports (US Youth Soccer), professional sports (Adidas, Empire Sports Management, Host Communications, Hunt Sports Group,IMG, Major League Baseball, National Basketball Association, National Hockey League, National Football League Headquarters, Tennessee Titans, SportStar Athletics, United States Tennis Association, Women’s National Basketball Association), charitable organizations (JMJ Group), college sports (Baylor University, Big South Conference Office, Big XII Conference Office, Eastern Illinois University, Georgia Southern University, McLennan Community College, NCAA Headquarters, Texas Christian University, Indiana University, University of Kentucky, University of North Texas), college teaching (Liberty University, Indiana University, University of Southern Mississippi), graduate/law school (Baylor University, Florida State University, Ohio State University, SMU, Texas Tech University, University of Houston, University of New Mexico, University of Texas at Austin), fitness (Texas Instruments), and coaching/teaching in many private/public secondary schools. The following describes the coursework and general requirements of this program.


Statistics Core (6 hours)

HP/HED 5379 - Research Methods in HHPR

EDP 5334 - Statistical Methods or STAT 5300 Statistical Methods

Emphasis Core (27 hours)

Ethics Core

HP 5398 – Contemporary Ethical Issues In Sport

Finance Core

*FIN 5362 – Seminar in Corporate Short-Term Financial Management

*FIN 5367 – Seminar in Financial Planning

HP 5327 – Financial Management in Sport

Management Core

HP 5373 - Sport Management

HP 5375 - Governance in Sport

*MGT 5310 - Management of Organizational Behavior

Marketing Core

HP 5336 – Sport Marketing

*MKT 5310 – Seminar in Marketing Strategy

*MKT 5325 – Seminar in Marketing Research

Personnel/Legal Issues Core

*BL 5305 - Legal Aspects of Management Decisions

HP 5372 – Legal Issues in HHPR & Athletics

Public Relations Core

HP 5338 – Public Relations in Sport

Required Core

HP 5377 - Issues and Trends in HP and Sport Management

Social Context Core

HP 5370 – Sport Psychology

HP 5374 – Sport in Social Context

Field Experience Core

*HP 5V90 - Internship

*HP 5V94 - Practicum

Restricted Electives* (3 hours)

HP 5376 – Facility/Event Management

*HP 5V99 – Thesis

*Note: Requires Departmental Approval. Sport Management students are restricted in their selection of electives. Students are strongly encouraged to consult with their major professors and/or the graduate program director before making elective selections.

Other Requirements

Comprehensive Examination


Dr. Jeffrey Petersen

Assistant Professor

Sports Management Graduate Program Coordinator

Dr. Marshall Magnusen

Assistant Professor

Dr. Glenn Miller


Sport Pedagogy Graduate Program Coordinator

HHPR Graduate Internship Coordinator

Dr. Kim Scott

Adjunct Faculty

Director for Campus Recreation 

Dr. Andrew Meyer

Adjunct Faculty 

Mr. Kevin Tankersley

Adjunct Faculty

Lecturer in Journalism

Additional Information

For more specific information about this program, please contact Dr. Jeffrey Petersen, Sport Management Program Director. For general information about admissions to the graduate program, please contact Dr. Glenn Miller, Graduate Program Coordinator for Admissions. For general questions regarding other aspects of the graduate program, contact the Dr. Jeffrey Petersen, Graduate Program Director.