Madden Named Interim Marketing Director at Baylor

Jan. 4, 1996

WACO, Texas - Dr. Charles S. Madden, the Ben H. Williams Professor of Marketing at Baylor University, has been named interim director of marketing at Baylor University and will oversee activities of the Office of Public Relations effective immediately.

Madden has been at Baylor since 1983. He previously served as chairman of the Department of Marketing from 1983-87 and associate dean of the Hankamer School of Business from 1987-90. He holds degrees from Southeastern Louisiana University and the University of Alabama and earned his doctorate from the University of Nebraska.

Madden will continue to teach marketing at Baylor but said his "first priority will be helping tell the Baylor story.

"The future of Baylor is very bright. I see this as a great opportunity to help serve the university and to be a part of what promises to be an exciting time for Baylor," Madden said.

His areas of expertise include non-profit marketing, marketing strategy and promotion.

"I am thrilled that Stan Madden has agreed to take on this interim assignment," said Baylor President Robert B. Sloan Jr. "Dr. Madden's outstanding professional expertise coupled with his knowledge of Baylor will enable him to evaluate our situation and needs in marketing and bring recommendations to me regarding this crucial dimension of Baylor's work."

A native of Franklinton, La., Madden has taught at Texas A&M University, Creighton University and Missouri Western State College. At Baylor, he was named Distinguished Professor of the Hankamer School of Business in 1987.

Madden has held numerous positions in marketing associations, among them president of the Academic Division of the American Marketing Association, president of the Southern Marketing Association, president of the Allied Southern Business Association and president of the Business Association for Latin American Studies. He currently serves as vice president of the American Academy of Advertising.

He has had more than 50 articles and book reviews published in academic journals.

Madden has been a visiting professor at the Helsinki School of Economics in Helsinki, Finland, the Russian American University in St. Petersburg, Russia, and the University of Adelaide in South Australia.

He and his wife, Mary, have two children, Christopher, 24, a May 1995 Baylor graduate, and Elissa, a junior social work student at Baylor.

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