'Christmas At Baylor' Source Of Pride For University Family

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Feb. 10, 2004

"Christmas at Baylor," the university's one-hour holiday special featuring the School of Music, was seen by an estimated six million public television viewers during December. The program, produced in HDTV by KWBU-TV and Brandenburg Productions, aired more than 850 times on 287 PBS affiliates throughout the country, reaching 90 percent of U.S. television households, as well as parts of Canada and the Virgin Islands.

"The response from viewers, both alumni and non-alumni, has been tremendous," said Executive Producer Larry D. Brumley. "We have received letters, e-mails and phone calls from people across the nation who watched the program. Alumni have expressed great pride in their alma mater and how it came across on national television, and viewers with no ties to Baylor commented on how talented and professional our students are. One non-alumni viewer wrote a letter saying he wished he could go back and re-live his college days because he would come to Baylor."

The program is scheduled to be distributed by PBS in 2004 and 2005 as well. Underwriting for the production was provided by Crothall Services Group and Dallas-based Baylor Health Care System.

DVDs, CDs and VHS copies of the program may be purchased online at Christmas at Baylor.

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