New Baylor Sports Show Goes 'Inside'

Sept. 21, 1999

Baylor athletic broadcasting entered a new era Sept. 5 with the debut of "Inside Baylor Sports," a weekly television show that highlights all university scholarship sports and replaces the traditional coaches shows that aired in previous years.

Baylor athletic broadcasting entered a new era Sept. 5 with the debut of "Inside Baylor Sports," a weekly television show that highlights all university scholarship sports and replaces the traditional coaches shows that aired in previous years.

The new show is broadcast on Sundays at 10:30 p.m. on KCEN-TV, Wednesdays at 2:30 p.m. on Fox Sports Net Southwest and regularly on Waco's College Channel 18. "Inside Baylor Sports" also will be available via the Internet at www.broadcast.com .

"The new trend is for universities to produce comprehensive sports shows that are much more watchable. The University of Texas, A&M and Texas Tech all have this kind of show," said John Morris, director of broadcasting for Baylor. Morris and Lori Scott Fogleman, director of media relations for the university, will co-host "Inside Baylor Sports," which will run weekly from September through May.

The half-hour program is produced by Big Bear Productions, a division of Central Texas public television station KCTF, which began a partnership with Baylor earlier this year. KCTF general manager Kliff Kuehl and Dr. Darryl Lehnus, associate athletic director for sales and marketing, serve as co-executive producers. The station has hired Matthew Moore and Michael Butler as producers.

Morris said that while the fall shows will devote quite a bit of time to football, not all the coverage will be game highlights. "We will have features on coaches and players," he said, "but we also will focus on soccer, volleyball and cross country during the fall. Those are sports that have never gotten this kind of air time before. The coaches are very excited about this because not only will 'Inside Baylor Sports' air locally, but it also will be on Fox Southwest, which means regional exposure for their programs."

Fox Sports Net Southwest covers five states - Texas, Oklahoma, Arkansas, Louisiana and New Mexico.

Morris said creating an entertaining show required moving away from "two talking heads in a studio." Therefore, "Inside Baylor Sports" will be shot on location. Butler and Moore will travel to every football road game, and Kuehl said he has other ideas that will make for a fast-paced, fun program.

"Because we're part of the university, there's an 'insider' aspect to the show," Kuehl said. "The highlights will be a little different from past years in that we will cut in sound bites from the players and coaches in between the highlights. It will be faster and more in the first person. We also will do a lot of the interviews from the locker room right after the game.

"We also would like some players from the other sports like volleyball or soccer to take a camera with them on road trips and shoot a behind-the-scenes segment. You will get stories that you would never see otherwise."

"Inside Baylor Sports" also will feature a cutting-edge element that will appeal to fans who live outside the Southwest. All shows can be accessed on www.broadcast.com throughout the week.

"This is great for Baylor fans who live outside our television coverage area but who have access to the Internet," Lori Scott Fogleman said. "They can just click a mouse and watch 'Inside Baylor Sports' anytime that they want and get an update on what's happening at the university."

More about "Inside Baylor Sports" can be found at www.kctf.org/ibs.

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