Baylor to Unveil New Bear Logo Aug. 28

Aug. 28, 1997

WACO, Texas - A new era arrives for Baylor University when a new school logo will be unveiled at 1:30 p.m. Thursday, Aug. 28, on the floor of the Ferrell Center.

"There are several reasons why we feel we need a new logo," said Dr. Stan Madden, vice president for university marketing and the Ben H. Williams Professor of Marketing. "One, we feel like we need a contemporary logo that will match the initiative in athletics. Two, we need our wearables to capture the Baylor spirit better. Third is the financial consideration. We need a logo that is appealing to the marketplace."

For the last several years, the university has relied on several logos including a bear paw print, a full-face growling bear, the interlocking BU and the university seal. Except for the growling bear, these traditional logos will still be available for use. The new logo will feature a new design of a growling bear.

"There will be no more perky little bears," said Madden, referring to the logo affectionately known as "sailor bear." "Now, we are going to have a wild bear."

SME Design of New York, N.Y., created the new logo after conducting a series of meetings about the logo with a campus committee that included students, faculty and staff. The company has designed logos for such teams as the Jacksonville Jaguars, Atlanta Hawks, Iowa State University, the University of North Carolina and many others.

Baylor President Robert B. Sloan Jr. and new head football coach Dave Roberts will be among the Baylor representatives on hand for the unveiling ceremony. The Golden Wave Band will perform and there will be several surprises, Madden added.

For more information about the logo unveiling, contact the Office of Public Relations at (254) 710-1961.

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