Fashion Forecasts for 2017: Less cowhide, more denim, eye-popping sleeves — and concern for the planetFeb. 1, 2017
‘Consumers are open to owning fewer things, but better ones,’ says Baylor University fashion author
Follow us on Twitter:@BaylorUMedia
Contact: Terry Goodrich,(254) 710-3321
WACO, Texas (Feb. 1, 2017) — After years of wanting the cheapest prices possible for clothes, consumers are starting to consider how their clothes are made and their impact on the environment, says fashion forecaster/author Lorynn Divita, Ph.D., of Baylor University.
“People are more aware than ever of who is making their clothes and how they are produced,” says Divita, co-author of “Fashion Forecasting” (fourth edition) and associate professor of apparel merchandising in Baylor’s Robbins College of Health and Human Sciences.
“The most innovative brands are showing transparency in their manufacturing process and providing long-term quality and value – and consumers are showing increased willingness to pay more for those attributes. In keeping with the minimalism trend, consumers are open to owning fewer things, but better ones,” Divita said.
Divita says these changes are on the rise:
ABOUT BAYLOR UNIVERSITY
Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 16,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 80 countries to study a broad range of degrees among its 12 nationally recognized academic divisions.
ABOUT THE ROBBINS COLLEGE OF HEALTH AND HUMAN SCIENCES
After more than three years of evaluation and input from Baylor regents, deans, faculty and staff, and external entities, the Baylor Board of Regents approved the creation of the Robbins College of Health and Human Sciences on May 16, 2014. This was also a direct result of identified priorities for strengthening the health sciences through Baylor’s strategic vision, Pro Futuris, which serves as a compass for the University’s future. The anchor academic units that form the new College – Communication Sciences and Disorders, Family and Consumer Sciences and Health, Human Performance and Recreation – share a common purpose: improving health and the quality of life. The new College is working to create curricula that will promote a team-based approach to patient care and will establish interdisciplinary research collaborations to advance solutions for improving the quality of life for individuals, families, and communities.