Baylor Bookstore and Bruiser’s Locker Room Unveil Big 12 Championship and Cotton Bowl Collection, Announce Metroplex Pop-Up Store

Contacts: Matt Ricks, Baylor Bookstore, 254-709-8764 and Elio DiStaola, Follett, 800-365-5388

WACO, Texas (Dec. 23, 2014) – To commemorate the Baylor Bears’ recent Big 12 Championship and upcoming trip to the 79th Goodyear Cotton Bowl, the Baylor Bookstore and Bruiser’s Locker Room have released a fresh assortment of official Big 12 Championship and Cotton Bowl merchandise. The collection includes new t-shirts, long sleeve shirts, hats and more for men, women and children. To maximize fan access, the collection also will be available on the bookstore’s website at www.baylorshop.com as well as at the Cotton Bowl.

The Baylor Bookstore will soon be traveling to the DFW Metroplex to cheer on the Bears and support Baylor Nation with a diverse selection of spirit merchandise.

“There is an incredible amount of excitement on campus, and we’re ready to take that spirit and pride on the road,” said Matt Ricks, marketing manager at Baylor Bookstore. “Our goal is to take the Baylor Bears fan experience to the next level by delivering what our customers want, when and where they want it.”

The Baylor Bookstore pop-up spirit shop will be located in the Trinity Room directly off the main lobby of the Four Seasons Dallas at Las Colinas, which is Baylor’s Official Fan Hotel. Merchandise will be available Tuesday, Dec. 30, through Friday, Jan. 2, during the following hours:

• Tuesday: Noon – 6 p.m.
• Wednesday: 9 a.m. – 6 p.m.
• Thursday: 7 a.m. – 11 p.m.; 3 – 7 p.m. (dependent upon victory)
• Friday: 8 a.m. – Noon (dependent upon victory)

There also will be an opportunity to purchase this great merchandise at the Baylor Fan Fest, which will begin at 4:30 p.m. Wednesday, Dec. 31, at the Irving Convention Center.

To keep up to date on Baylor Bookstore events and promotions, please visit the bookstore’s website, ‘Like’ the bookstore’s Facebook page at www.facebook.com/baylorbookstore and follow the bookstore on Twitter at @BU_Bookstore .

About Baylor University Bookstore

The Baylor Bookstore is the official on-campus bookstore of Baylor University - offering products and services for students, faculty and the surrounding community with a portion of each sale going back to Baylor University. The Baylor Bookstore is located at 1201 South 5th Street and is open 9:00 a.m. – 5:30 p.m. Monday through Thursday, 9:00 a.m. – 5:00 p.m. on Friday and 10:00 a.m. – 4:00 p.m. on Saturday. Also visit www.baylorshop.com for access to all bookstore products and services.

About Bruiser’s Locker Room

Bruiser’s Locker Room is the official store of McLane Stadium and the preferred partner of Baylor Athletics - offering products and services for students, faculty and the surrounding community with a portion of each sale going back to the University. Bruiser’s Locker Room is located at 1001 Martin Luther King Blvd right next the Texas Farm Bureau Ticket Office and is open 9:00 a.m. – 6:000 p.m. Monday through Thursday, 9:00 a.m. – 6:00 p.m. on Friday and 10:00 a.m. – 4:00 p.m. on Saturday. Also visit www.baylorshop.com for access to all bookstore products and services.