A trademark is simply a symbol or word used by a manufacturer or organization to identify its goods or services and distinguishes them from its competitors. A trademark conveys to consumers the desirability of the product bearing the mark and helps to promote the goods it is identified with.
Baylor's visual identity distills the qualities that make the University unique, and it conveys this "brand" to the world. The promise of academic excellence, Christian commitment, and development and growth of a caring community-these and other attributes of the University come alive in a very real and meaningful way for thousands of people around the world when they see the University seal, the Baylor University wordmark, and other Baylor "marks."
Consistency in the way these icons are presented is important for a thriving institution that is growing in both quality and stature. A strong and consistent visual identity helps shape the way key constituents view Baylor, both now and in the future.
Baylor departments desiring to sell or distribute t-shirts or other products on or off campus must obtain written approval through Office of Trademark and Licensing (Collegiate Licensing Department). Additional approvals may be required as outlined below. Designs and messages on all products must be in good taste; departments may not sell or distribute any product that would embarrass the University in view of her constituencies or conflict with the private aims of the University as a Christian institution of higher learning. Permission to sell products may be given to departments that adhere to the following policy and complete the request form.
A. Licensing approval for the use of registered Baylor marks on any product for sale or distribution by Baylor departments will be subject to the following restrictions and requirements:
B. Designs containing non-Baylor trademarks and phrases (Coke, “Just Do It,” cartoon characters, etc.) must have written permission from the copyright owner before the design will be approved.
C. Violators of the established policy will be subject to the following sanctions:
Departments are required to use Local and Restricted Licensees for the reproduction of Baylor logos, marks and indicia on products that will used in advertisement, promotion and in resale (local licensees only).
If a department wishes to resale products there are other concerns that need to be addressed with the collection of sales tax and accounting of inventory. Please contact the appropriate departments for the appropriate guidelines: Tax & Compliance Accounting and Controller's Office respectively.